More than 20 years after these major cartoon shows became a hit, Nickelodeon featured re-runs of some of these classics in 2015 in response to a groundswell of nostalgia on Facebook from fans. These shows brought color to the childhood of most ‘90s kids. “SpongeBob Square Pants,” “Hey Arnold!,” “Rugrats,” you name it.
The ‘90s was a golden age for Nickelodeon. Currently, McDonald’s keeps the McNuggets on the menu as one of its key offerings. The fast-food chain credits the nuggets for the boosted sales during the first two years of the pandemic. Nearly four decades later, in 2020, McDonald’s launched the product’s spicy flavor. McDonald’s Chicken McNuggets were a staple for many kids in the 1980s.
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It’s safe to assume that everybody loves chicken nuggets, and McDonald’s knows exactly how to capitalize on that. Sales rapidly shot up, and these trainers got more exposure following Adidas’ collaboration with Gucci for fancier designs. SourceĪdidas saw the opportunity to bring back a crowd favorite, the classic Gazelles.
Many years later, athleisure became a trend, and people were willing to spend money on sports-inspired footwear. In 1968, Adidas released the Gazelles as football sneakers. As of 2021, the original song ‘The NeverEnding Story’ sung by Limahl now has over 64.5 million streams on the app. To hit the nostalgia theme better, the company recruited the original actors to reprise their roles for this campaign. After several years from being discontinued, the brand reintroduced the soda for a limited time in 2016. In the 90s, Pepsi released a new drink called Crystal Pepsi, which was marketed as a caffeine-and-preservative-free version of their most popular soda. Here are a few examples of these strategies and how it worked out for the brands. Several companies have taken advantage of the nostalgia factor and successfully incorporated it into their marketing tactics. When Brands Get It Right: 10 Winning Nostalgia Marketing Examples to Emulate Read on for some examples of nostalgia marketing worth considering. This type of marketing aims to induce a sentimental longing for a past experience, bringing back positive feelings while driving a favorable response from the consumer.īrands could use nostalgia marketing to boost their sales as it can be an effective approach to generate consumer engagement. Nostalgia marketing is the use of emotionally evocative content to connect with consumers. But before we get into those, we must first give ourselves a better understanding of this strategy and how it can be fully utilized to make your brand stand out from other competitors. There are several examples of nostalgia marketing that business owners can apply to all sorts of industries and markets. While many people might not notice it, it is a commonly used and effective tactic found everywhere.
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In a series of studies published in the Journal of Personality and Social Psychology in 2015, researchers have stated that this emotion can push people to make bigger purchasing decisions and spend more money. In marketing, nostalgia is often used as another one of many tactics to capitalize on and boost engagement rates. In these instances, this feeling of nostalgia can remind us of previous encounters that lead us to what our lives have turned out to be today. These can be triggered by any reminiscences that reconnect us with old experiences, often associated with solid levels of affection and longing.
The Re-Issue Project by Calvin Kleinįrom time to time, we often relive memories from the past at the most unexpected of moments which often evokes forgotten emotions. When Brands Get It Right: 10 Winning Nostalgia Marketing Examples to EmulateĢ.4.
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